What does CPC mean?

Answer:
CPC stands for cost per click and involves either

the process of buying or selling clicks for a cost on a website. There are many different uses for the term CPC and we'll examine them.

Cost per click relates to Internet advertising. More specifically, there are two forms of CPC advertising. You can be an Advertiser purchasing clicks for a cost or you can be a Publisher selling clicks for a cost. For example, an Advertiser may contact Business.QandAs.com for advertising opportunities. In this case, Business.QandAs.com acts as a publisher and the Advertiser and the Publisher will negotiate a price for each unique visitor click delivered to the advertisers website.

So CPC is a term associated with paying for online advertising via click. Previous to CPC advertising CPM was a popular trend. CPM means cost per thousand impressions and you pay a certain amount for every 1,000 visitors that views your advertisement. This model has slowly gone away as more Advertisers are becoming more savvy and demand better online advertising solutions. CPM was great for branding purposes but since you aren't paying for visitors to your website there is opportunity for fraud.

Most mainstream online advertising networks such as Yahoo! Search Marketing and Google AdWords utilize the cost per click pricing model. In comparison, the Yahoo! Publisher Network and Google AdSense services pay their publishers based on a cost per click revenue share.

Another term for CPC is PPC or pay per click.


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