Web 2.0

What is phishing?

Answer:
Phishing is when someone attempts to discover private/personal information through the internet by pretending to be a trustworthy entity.  This is usually done through e-mail communication.

 

What are some good Social Networking sites for the corporate world?

Answer:
LinkedIn is an exclusive networking site, targeting upper level business users.  You can only join LinkedIn by invitation, and the site protects users from being found by the public.  LinkedIn differs from many other networking sites by its minimalist approach.  You won't find forums on LinkedIn, and there are no specific job listings.  Instead, there are statistics about the network that you are in, and request pages that can be used to approach a contact about jobs or other opportunities.

 

What is Organic Traffic?

Answer:
Website owners can drive visitors to their sites through paid marketing strategies, or they can spend time establishing reciprocal links, registering their site with search engines and promoting their website's URL using real world materials (business cards, letterheads, print ads, etc). Website visits prompted by links, search engines and personal interest are considered organic traffic, and can be vital to a website's long-term survival and monetization.

 

What is an Affiliate Program?

Answer:
In terms of Internet-based marketing, an affiliate program is a mutually beneficial arrangement between the owner of a website and an online merchant such as Amazon.com. The website owner agrees to post a promotional link to the merchant's site and in return the merchant pays a percentage of any sales that result from that link.

 

What is Beta Testing?

Answer:
When a website is issued in beta, the site is not yet finished. Beta sites are often full of glitches and bugs. Beta versions are typically the first fully functional versions of a program. The beta phase is considered an intermediate stage of development.
A beta site is near completion, but needs to be put to practical use to identify potential problems and areas for improvement.