How do I find a Name for my Tech Company? |
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Answer:
Naming a Company is tough and often a poorly The ability to name your business in a way that is easily remembered and brandable is very important. The industry your in should determine the naming characteristics you use when brainstorming for a Company name. Technology, Software and Web 2.0 Companies are cutting edge and are usually represented by a name that is unique and savvy. Specifically, a Tech Companies domain name must be easy to recall and brandable if they plan on doing business online. Some Company names sound and look great on paper but once you add a dot com to the end of it you have a less than memorable website URL. Being 2007, it's extremely difficult to find a domain name that is available or that matches your Company name so it's important to get creative and I'm here to help! I've done probably 100,000 or more whois searches and brainstormed at least a dozen or more names for different Companies and I've come up with a fairly creative methodology to naming your Tech Company. To show my methods, we'll use the Voice Over IP industry. The first step is to identify some descriptor words that we want to be the anchor in the Company Name. This will be the descriptive portion of the name that tells people that we're a Voice Over IP Company. So to find the descriptor words I browse some synonyms at Thesaurus.com . First we type in "Voice" to see what our available synonyms are. Some words that stick out are Call, Tell, Roar, Tone, Vocal, Say, Vox, Air, Speak, and Shout. Next, lets look at some synonyms for the word Telephone. Some words that stick out are Buzz, Contact, Jingle, Phone, Tele, Cast, Communicate, Wire and Chat. You can search and collect dozens of synonyms but to keep this short we'll limit our sample. I think we have a pretty good sample so lets take a look at our descriptive words. Voice Call Tell Roar Tone Vocal Say Vox Air Speak Shout Buzz Contact Jingle Phone Tele Cast Communicate Wire Chat The next step is to attach the list of brandable words that are endings or beginnings of the Company name depending on the word. I compiled this list after performing dozens of searches. I found myself using the same branding words over and over again so I decided to save them. These are just portions of a name that can be used to make the Company name more Techy. ster topia mundo ola log via tronix tronic formix oodle sy umba ville olia zilla doo ango ingo map ora doo mu bop oingo ari aro tale zy ista vista zone scape wire way sky blox vox blo intelli digi qual virtu tech com co ture werx point neo fire lite ware plex view IQ Logix Logic labs inter soft hyper Now take the descriptor Company names and either add them to the beginning, ending or concatenate them with the brandable words. For example, using the word Voice we can come up with the following: Voicester Voicetopia Voicemundo Voiceola Voicelog Voicevia Voicetronix Voicetronic Voiceformix Voiceoodle Voicesy Voiceumba Voiceville Voiceolia Voicezilla Voicedoo Voiceango Voiceingo Voicemap Voiceora Voicedoo Voicemu Voicebop Voiceoingo Voiceari Voicearo Voicetale Voicezy Voiceista Voicevista Voicezone Voicescape Voicewire Voiceway Voiceblox Voicevox Voiceblo Voicetech Voicecom Voiceco Voiceture Voicewerx Voicepoint Voicefire Voicelite Voiceware Voiceplex Voiceview VoiceLogix VoiceLogic Voicelabs neoVoice IQVoice interVoice Voicesoft hyperVoice skyVoice intelliVoice digiVoice qualVoice virtuVoice As you can see, we added the word Voice to the beginning of all of the brandable words except for the words, Neo, IQ, Inter, Voice, Hyper, Sky, Intelli, Digi, Qual and Virtu. We now have a list of over 50 potential Company names and we haven't even tried the other Company descriptor names. Obviously some aren't going to work. For example, the word voice ends in a vowel so brandable words starting with a vowel don't work very well. I really like the Company descriptor word Tell, let's see what we get when we replace Voice with Tell. Tellster Telltopia Tellmundo Tellola Telllog Tellvia Telltronix Telltronic Tellformix Telloodle Tellsy Tellumba Tellville Tellolia Tellzilla Telldoo Tellango Tellingo Tellmap Tellora Telldoo Tellmu Tellbop Telloingo Tellari Tellaro Telltale Tellzy Tellista Tellvista Tellzone Tellscape Tellwire Tellway Tellblox Tellvox Tellblo Telltech Tellcom Tellco Tellture Tellwerx Tellpoint Tellfire Telllite Tellware Tellplex Tellview TellLogix TellLogic Telllabs neoTell IQTell interTell Tellsoft hyperTell skyTell intelliTell digiTell qualTell virtuTell I like this sample, lets head on over to your favorite bulk whois. I use DomainTools because their the best. Bam, I see that as of August 22nd, 2007 TellWay.com, HyperTell.com, QualTell.com and VirtuTell.com are available. I like all of these and they could all be a good name for a Voice Over IP company. If you don't like the brandable words try concatenating two words or rhyming your descriptor words at Rhymer. A couple other creative branding options you have are to replace the letter "C" with the letter "Q". For example, myQall would be pronounced the same as myCall. You can replace the letters "er" with the letter "r". Flickr started this trend and so far it's proven to be an effective branding option. Let me know if your able to name your Company with the information I've published above. Likely you'll save time and money as branding companies can be very costly. If you have any more brandable words please let me know so we can add them to the list. Trackback(0)
Comments (2)
written by Eric , August 23, 2007
A few more I thought of data simul compu cyber aero sys en accu ingo
written by pwliii , August 28, 2007
Great advice!! I chose payformix based on this model. Thanks! Write comment
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