What is a Press Release?

Answer:
A press release is a promotional tool that can

be released to members of the news media in hopes of generating publicity for an organization’s products or service. In order to be considered for media publication, press releases must contain newsworthy information that is both relevant and timely.

Press Releases can be submitted directly to targeted journalists, or may be widely distributed to members of the news media via commercial newswire services.

Many organizations also utilize press releases in their direct-to-consumer marketing efforts, by writing and publishing search engine optimized press releases on their own websites and submitting them to a variety of online press release directories. This enables Internet users to find company promotional information through organic search engine results.

For Press Release services we like PRWeb for their useful features.