What is R&D?

Answer:
Research and Development (R&D) is

the process of creating new products and/or improving existing ones. The R&D process refers to investigating new technologies as well as investigating marketing feasibility, design, prototyping, production, and manufacturing processes.

R&D involves all steps in the product development process, from initial conceptualization to actually creating a fully functional product that can be introduced to end use consumers. The R&D process includes exploring market needs and identifying innovative ways to meet them.

Some businesses have departments dedicated to R&D, with employees who specialize in creating new products. R&D professionals continually investigate process and technological improvements for current product offerings.