How Do I Write A Press Release?

Answer:
The way to think of a press release is that it is a

pseudo news story that is written in the third person voice in order to demonstrate to an editor or reporter that there is some newsworthiness of a particular item.

They can be sent by themselves by email, fax, or regular snail mail. Sometimes they are sent as part of a full press kit, or sometimes just accompanied by a simple pitch letter. The press release should have a catchy title in order to grab their attention. Editors typically get hundreds of these letters every week, and there time is limited, so if you don’t grab attention with the title, it will quickly be filtered by the circular filing cabinet. The sub headings can also be used to grab attention and give more information on its content.

The lead paragraph should simply be Journalism 101. It should contain the who, what, when, where, how, and why of the story. The reporter or editor should be able to get all their important information from the first paragraph of what this is about.

Use the rest of the press release to back whatever claims that were made in the headlines and the first paragraph. You got their attention in the beginning, and now it is time to lock them in.