QandAs: Business

What is an Affiliate Network?

Answer:
Affiliates are marketing partners to merchants. An

affiliate network is a group made up of both merchants and affiliates. Affiliates within the network provide marketing and promotion of products to merchandisers within the network.

Through affiliate networking, merchants have the opportunity to promote their products to a wider audience. Because of this, advertising costs for merchants are often decreased. Merchants pay affiliates on a commission basis. To make a profit, within this network, affiliates need to make sales for an entire range of merchants – not just one selected merchant.

If you’re a merchant looking for the possibility of a broader market to promote your product, you may want to consider affiliate marketing by joining an affiliate network.