What is a Pay Per Click Advertising Campaign?

Answer:
A Pay Per Click Advertising campaign, or PPC, is an

online marketing tool. Depending on the amount of money you’re willing to spend “pay-per-click” advertising can direct Internet traffic to your website almost immediately.

PPC advertising is an arrangement between publishers and advertisers. Website operators act as publishers and display “clickable” links from various advertisers. When a visitor to a website clicks on such a link, and visits the advertiser’s website, the advertiser pays the advertising network. The advertising network then pays the website operator or publisher a portion of the revenue generated from the “clickable” link.

The largest Internet advertising networks are Google’s AdWords/AdSense and Yahoo! Search Marketing. In PPC advertising campaigns, these companies are both publishers and advertisers.

There are pros and cons to PPC advertising. PPC advertising can target more Internet traffic to be directed to your site, but it can also end up costing you more than expected.


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