Advertising

What is Proximity?
Answer:
Proximity is defined as the term that refers to the closeness of an object or some specific keywords in relation to the other.
Read More
Add Comment (0)

 

What is Marketing?
Answer:
Marketing is a division of business which identifies and anticipates consumer demands and attempts to satisfy them in the most profitable way. The purpose of marketing is to find the right audience to advertise a product to so that the maximum number of people will buy the product. Marketing requires a combination of creative endeavors, such as advertising and selling, and sciences, such as psychology, economics, and neurology. Because of the importance of science in marketing, marketing is widely recognized as a science itself.


Read More
Add Comment (0)

 

What Is Viral Marketing?
Answer:
Viral marketing is a marketing phenomenon that facilitates and encourages people to pass on a marketing message. This method of marketing depends on a high pass-along rate from person to person. If a large percentage of recipients pass along the message to a large group of friends, the overall growth will snowball very quickly. If this doesn’t happen, however, the growth of the campaign fizzles quickly. One way to think of this is a marketing “virus.” Hotmail is widely considered to be the first example of viral marketing.
Read More
Add Comment (0)

 

What is puffery?
Answer:
Puffery is a legal term that refers to certain statements made in advertising or product promotions.  The term refers to subjective statements that are not intended to be taken literally.  For example, if a pizza parlor advertises “The Best Pizza in the Universe,” they are obviously exaggerating, and no one in their right mind would expect that to be literally true.  The same would apply to “The World’s Most Exciting Roller Coaster.”

Read More
Add Comment (0)

 

What is Direct Marketing?
Answer:
Direct marketing is a type of advertising or sales method where advertisers approach potential customers directly with their products or services. Types of direct marketing include: telephone sales (telemarketing), catalogs, brochures, print ads, and e-mails.
Read More
Add Comment (0)