Top Business & Entrepreneurship QandAs

Where should I advertise my Business?
Answer:
Advertising is one of the most effective ways to attract new customers and add additional sales to your business.  The answer to the question of where you should advertise your business depends on who your primary customer is.  You need to advertise your business where prospective customers are likely to see your message.

Many people immediately think of broadcast advertising in the form of television and radio commercials when they think about advertising options.  Television can be a very appropriate advertising medium in situations where you need to reach a large audience with a visual message.  While television advertising allows you to reach a large number of people, it can be an expensive advertising medium, particularly for a small or start-up business.  Television is also difficult to measure the effectiveness of a campaign or better yet a return on investment.  Still, if you run a local, retail type or consumer service oriented company then Television is still a good option. Check out SpotRunner.com as they provide a quick, user friendly commercial opportunity for small business owners. Radio can be an effective medium for building frequency of message exposure but again it's difficult to measure the effectiveness of the campaign.  Radio spots can be very affordable but you'll spend a decent amount on a voiceover depending of course on who you hire.  Check out Voices.com for an affordable and cool Voiceover solution.
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How do I find a Name for my Tech Company?
Answer:
Naming a Company is tough and often a poorly executed practice.  You need a company name that correlates well with your industry and is memorable.  For example, I doubt you'll find many Accountant or Attorney firms called "Accountster" and "Attornista".  Similarly, a tech or web 2.0 property probably won't be called "J.R. Livingston Corp." or "Neat Internet Web Site".
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What is an ACH Wire Transfer?
Answer:
ACH transactions and wire transfers are often confused with each other. They are both electronic transfers of money, but they are not the same types of transactions. Wire transfers are typically used for transferring large dollar amounts of funds between banks very quickly. In the United States, wire transfers are processed through the Federal Reserve Wire Network.
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What is an Operating Cycle?
Answer:
The phrase operating cycle refers to the period of time that a company’s cash is tied up in inventory and/or receivables before recovering the initial investment or realizing a profit or ROI .
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